Jeep announced this week a continued partnership with Universal Pictures and Amblin Entertainment for the upcoming feature movie “Jurassic World Rebirth,” hitting theaters July 2, 2025.
For the collab, Jeep is releasing a suite of dino-themed media that spans digital, physical, and theatrical platforms, including:
Long-form video: Launching on Jeep’s social media channels, including Instagram, Facebook, and TikTok
TV: A 30-second spot, airing nationally, in which a Jeep Wrangler takes on a Velociraptor, Tyrannosaurus, Spinosaurus, Compsognathus, Titanosaurus, Quetzalcoatlus, and even a baby Aquilops — seven species in total
Times Square takeover: Featuring the flying dinosaur Quetzalcoatlus soaring above a Jeep Wrangler
Dealership imagery: Over 2,000 U.S. Jeep dealerships will be outfitted with eye-catching Jurassic-themed posters, dinosaur egg mirror hangers, and claw/footprint decals
Extras for Jeep Fans
Jeep has also released that lovers of “easter eggs” may spot a sneak peek of a future Jeep 4×4 model hidden in the dinosaur lab during the 30-second spot. What’s more, Jeep is introducing a new “Jurassic Trail Rated” badge, created by the Jeep design team. This unique badge will soon be available in limited quantities for collectors and fans.
A 1990s Vintage Callback for Jeep
This isn’t Jeep’s first Jurassic rodeo. The iconic 1992 Jeep Wrangler became a pop culture icon when Dr. Ian Malcolm raced through danger in Jurassic Park (1993). Jeep continued the legacy with spots tied to Jurassic World: Fallen Kingdom in 2018 and Jurassic World Dominion in 2022. Now, with Rebirth, the Jeep brand once again proves it’s the ultimate vehicle for wild frontiers—prehistoric or otherwise.
About the Film: Jurassic World Rebirth
Starring Scarlett Johansson, Mahershala Ali, Jonathan Bailey, and more, the new film follows a daring dino extraction team into a long-abandoned island research facility. The film was directed by Gareth Edwards (Rogue One) and written by David Koepp.
Where to Watch
There’s good news for Central Illinois Jeep and Jurassic Park fans. Several downstate Illinois theatres are welcoming the movie to big screens on opening day.
Clintonia Eagle Theatre: Our hometown theatre located in Clinton, Illinois.
VIP Lincoln Grand 6: Located in Lincoln, Illinois, just a short drive across Rt. 10 from Clinton and 30 minutes from Springfield, just up I-55.
Bloomington Marcus Cinema: Located in the Bloomington, IL – Normal, IL metro area (just take Rt. 51 north from Clinton!)
Decatur AMC Showtime 10: Located around the Decatur, IL metro area, on Mt. Zion Rd.
The movie may also be available at Princess Theatre in LeRoy, pending announcement.
Look for more Jurassic and Jeep Branded fun at Baum Chrysler Jeep this summer!
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